Google January 2020 Core Updates
Google January 2020 Core Updates changed the look of organic (earned) and paid online search results. Why does this matter to you?
It matters because Google has unintentionally, or intentionally, blurred the distinction between organic and paid listings.
Every organic listing now starts with a Favicon, a boxed icon (or logo) representing the website. Every paid listing—Google Ad—has an “ad” designation, written in black. They occupy the same location and the same amount of space.
A number of users mistakenly think the favicons indicate ads. If every listing is viewed as an ad, then there can be no stigma, and all result listings are viewed as equal. Let me repeat that: all result listings are equal.
But Google Ads have an advantage over organic listings. They can include “forbidden” details— such as valuable and trusted REVIEW STARS, and can appear simultaneously with your earned organic results. The result: Page 1 Dominance.
Ads are a great tool. A good multi-layered Google ad campaign can target the correct message to a specific type of patient within a specific geographical area.
If you’ve hesitated to consider a Google Ad, now is the time. Before Google updates its rules again!
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Clients of Podiatry Content Connection , a TUSPM partner, see an average ROI of 10X on Google Ads. For more info, text or call Randy Rosler at (917) 572-5088 or email randyrosler@podiatrycc.com.
(Compared that to Google’s estimate of $2 retu