Getting Your Marketing Budget Right

Getting Your Marketing Budget Right


How much should you plan on spending for marketing in 2020?

According to Harvard Business School: 14% of last year’s net revenue is the correct number. That might be a good starting point, but to me, that kind of pat answer seems naïve, because for Podiatrists, the playing field is never even!

Are you operating under the shadow of bad reviews? Working in a crowded marketplace? Are too few new patients entering your waiting room? How are your competitors doing?

There are minimum standards for what you’ll need to do to attract new patients and keep your base happy in 2020. Most podiatry practices under-spend on marketing, and the results, if anything, are predictably unsatisfying. And, since everyone operates under different circumstances, some practices require a larger budget.

The truest answer to the budget question is that you should review your net revenue, your obstacles, and goals, and then plan to spend as much as you possibly can!

I’m not suggesting that you overspend, only that you make the educated decision not to short-change your odds for greater success.

Marketing is a Calculated Investment in Your Future


TUSPM partner Podiatry Content Connection, the online marketing company for Podiatrists only, is a great value because our team acts to develop your web presence online—the key to attracting new patients, boosting your reputation and landing on the first page of Google. Our secret sauce is the fresh content we provide every week—a fresh blog and companion article.  Let’s evaluate what you, in particular, need to budget for marketing for next year to propel your business forward. We’ll discuss options, which are flexible and can be adjusted as appropriate. We’re on your side! To schedule an appointment, text or call 917 572-5088 or RandyRosler@