You Can’t Trick Google: How to Earn Page One Search Results
The grand prize of online marketing is landing on Page One of Google’s organic search results. If you are not on Page One, you are virtually invisible to potential patients because—let’s face it--- does anyone look beyond that first page?
Getting to that page is the purview of Search Engine Optimization (SEO). In the past, too many tried to outsmart Google by employing dubious techniques. Keyword stuffing was rampant-- writers used to pepper websites with keywords (popular search terms) that were not supported by content, were randomly repeated, and sometimes did not even make sense within a sentence. The goal was to trick Google’s “content crawlers” into thinking that a site’s information was more comprehensive than it really was in order to jump to the first page.
Today’s SEO practices are not about tricks, but about better connecting with your perfect potential patients by offering helpful, relevant content.
Google is very invested in pointing searchers to quality websites with great content. Foregoing computer programs, it has hired humans to evaluate and rank sites from lowest to highest quality. Evaluators make recommendations based on Google’s 160-page document, Search Quality Evaluator Guidelines. Among other factors, these guidelines look for content with E-A-T (expertise, authoritativeness and trustworthiness).
Google also employs the QDF algorithm (Query Deserves Freshness). Fresh, updated content answers new queries, asserts authority, promotes trust, and conveys your efforts to meet the changing needs of patients. They will reward you handsomely.
There is no trick. Quality content will get you to the first page of Google.
Podiatry Content Connection, a TUSPM partner, can provide your practice with a fresh blog post and a companion articleevery week. Informed by modern SEO and filled with the relevant information that potential patients seek, our content attracts the attention of Google and other search engines. Let’s discuss this further. Please call or text 917-572-5088 to set up an appointment for a free 2019 Practice Acceleration Session.